About me
About me
My goal is to create designs that convey that unique essence and engage users with one-of-a-kind experiences through digital media.
View my projects
View my projects
I have worked with businesses of all sizes to create stunning websites and designs that capture their brand's identity.
Schedule a call
Schedule a call
My Story
About me
Designer based in Colombia 🇨🇴
I am a creative individual located in the city of Cali.
My background includes work in e-commerce, funnels, and high-conversion interfaces, collaborating closely with cross-functional teams across engineering, product, and business. I bring a user-centered approach, strong visual and interaction design skills.
I thrive in solving complex product challenges, facilitating clarity through structured thinking, and consistently delivering improvements that enhance usability, adoption, and business metrics.
My background includes work in e-commerce, funnels, and high-conversion interfaces, collaborating closely with cross-functional teams across engineering, product, and business. I bring a user-centered approach, strong visual and interaction design skills.
I thrive in solving complex product challenges, facilitating clarity through structured thinking, and consistently delivering improvements that enhance usability, adoption, and business metrics.
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My timeline
Over 6 years creating solutions
Oct 2024 - Nov 2025 (1 year and 1 month)
Mercai 🇲🇽
Responsible for the end-to-end design of internal and external web platforms, creating scalable white-label design systems and implementing impactful improvements that enhance company SLAs and KPIs.
March 2023 - Jan 2025 (1 year, 10 months)
Koombea 🇺🇸
I designed the UX/UI for over 10 projects and mentored junior designers. Improved design quality by following guidelines and best practices, directly impacting multiple projects through a replicable design system.
Companies I’ve collaborated with: PADI AWARE, Schneider Electric, Aires, T. Rowe Price, and others.
May 2022 - Oct 2023 (1 year, 5 months)
SuperLeads 🇲🇽
I led the integration of new design systems, accelerating implementation and improving visual and functional consistency. Directed the development of advanced design modules, applying key accessibility principles to enhance quality and optimize cross-team workflows — a project currently featured on Shark Tank Mexico.
November 2022 - February 2023 (4 months
Innovate On Demand 🇺🇸
I developed interactive and user-friendly interface designs specifically tailored for the automotive industry.
These designs were focused on maximizing the utilization of various administrative dashboards, allowing for efficient management and control of automotive
processes.
Tools: Confluence, Figma, Jira, Photoshop, Ilustrator
These designs were focused on maximizing the utilization of various administrative dashboards, allowing for efficient management and control of automotive
processes.
Tools: Confluence, Figma, Jira, Photoshop, Ilustrator
October 2021 - November (1 year, 1 month)
Castor Backing App 🇲🇽
I designed intuitive interfaces, improving navigation and reducing user errors by 40%. Used analytics tools to integrate UX trends, increasing user engagement by 30%. Applied user research insights to optimize designs, boosting conversions by 25%.
March 2021 - December 2021 (10 months)
Blue Pixel 🇲🇽
Created detailed wireframes to refine user experience and interface elements. Delivered high-fidelity mockups for 10+ pages on Shopify and Webflow.
Analyzed user feedback to optimize UI components and improve engagement.
Companies I’ve collaborated with: Distroller MX, Elena Joyeria, Catapultfin, Monetizapay
November 2020 - March 2021 (5 Months)
We Are Angular 🇨🇴
By synthesizing clients ideas and conducting research, I successfully created user interfaces (UI) for mobile and web applications. This approach enabled us to gain valuable insights and incorporate user preferences into the design process.
Tools: Figma, Photoshop, Illustrator
Tools: Figma, Photoshop, Illustrator